Posted By Laurel Mcmahon Posted On

Search Ads in China Marketing

Search ads in China marketing is similar to search ads in Hong Kong. Both search ads in China marketing and in Hong Kong can let companies increase online presence and website traffic by placing ads in search engines. But they are slightly different. 

Search ads in Hong Kong and in China marketing using different search engines. People commonly use Google and Yahoo in their search ads in Hong Kong while Baidu and Sogou in China marketing. With different search engines, different ranking algorithms will be used. For example, the ranking factors for the ads are different or the weight of each factor will not be the same. You need to be so aware of this as your effort should be put in the right aspect. That means more time and work will be put on the important areas, besides putting in more money. The presence of ads will not be the same either. Both search ads in Hong Kong and in China marketing include title and description, however the word limit, placement and presentation are unlike. Messages should be tailored to the format to deliver the best results and extension should also be added. Search ads in Hong Kong and in China marketing are diverse in targeting. The targeting options they provided such as device, scheduling and interests are not the same. Some may provide all the targeting while some only provide several kinds of targeting. All in all, whether to adopt search ads Hong Kong or search ads in China marketing depends on your needs and which platforms you are more familiar with.